2012年8月26日星期日

Supra Vs the Footwear Industry

Supra Muska Purple, Supra came on Supra Muska Purple Supra Muska Purple the scene in 2003 as a subsidiary of KREW apparel which is also founded by Angel Cabada Supra\'s Ceo and Founder.

When you think of Supra is one of the only up and coming brands that hasn\'t chosen to bite Nike\'s aesthetics for design and style. Many shoes since Nike\'s inception have copied their flagship Air force 1 sneaker praying for similar success and most fall short.

Supra Muska Purple />Supra Footwear stands apart because of their original sneaker silhouettes and keen eye for setting design trends and unique fabric selection for a skate shoe line that crosses stylish boundaries. Their flagship sneaker the Supra Skytop has simply exemplified what it takes to cross-boundaries and not be held in one category as it combines creative design & color selection on a sneaker that is known for its tough, long lasting fabric due to the extreme nature of skateboarding. So in short its created to last the wear & tear of a skateboarding pro wannabe, but fashionable enough to satisfy any sneakerheads thirst.

No other brand has such appeal in a industry that was previously known for their rugged and non-stylish design just to suit the \"intended\" use for the footwear. Skateboarding as a sport has came along way and Supra just helps to push that envelope to the next level with their crossover appeal.

Mr Cabada took a chance on an industry that is known for their underachieving brands that are usually adopted ONLY by the hardcore skaters and most brands never achieve mass appeal. He believed in his brand and dumped $100,000 into it when many thought he was crazy, but he soon prove them wrong when the Supra footwear brand became more successful than the original mission he set out on to establish the Krew apparel brand.

Supra is now available in hundreds of specialty boutiques worldwide and still keeps its exclusivity with limited releases that keeps fans coming back for more season after season.

Article Source: http://EzineArticles.com/3853457